Every package we offer is built around the same belief that shapes everything we do
A brand is only as strong as the thinking behind it
That is why every engagement, regardless of investment level, begins with strategy. Not as an add-on.
Not as an afterthought. As the foundation everything else is built from.
What changes between packages is the depth of our involvement, the scope of what we deliver, and the level of support we offer along the way. What does not change is the standard we hold, or the framework we build from.
If nothing here fits perfectly, we also work on a custom quote basis for projects with specific or bespoke needs.
QUICK LINKS
Brand Packages
Your brand is the foundation.
Everything else is built from it.
01 Signature
02 Standard
03 Studio Day
Our premium brand package
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Your brand strategy done for you:Step 01 | Questionnaire
You will complete a guided questionnaire that gives us everything we need to get started.
Step 02 | We Get to Work
This is where we research and build your strategy across four key pillars that form part of our ‘Core to Clarity Framework’:
1) Brand Foundations
2) Brand Differentiation
3) Brand Narrative
4) Brand ExpressionStep 03 | Strategy Sign Off
You will receive your brand strategy draft alongside a video walkthrough, so you can review the thinking in your own time.
Once you have had a chance to sit with it, we will refine the direction and lock in the final strategy together.
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Step 01 | Creative Onboarding Call
Step 02 | Concept DevelopmentTwo concept mood boards including:
- Comprehensive logo suite
- Colour palette architecture
- Typography hierarchy
- Image and art direction
- Iconography and pattern system
- Print and digital application mock-ups
Step 03 | Concept Refinement
This package includes three free revisions to your chosen concept. -
Extensive ‘Brand System Guide’ which includes your full brand strategy and identity guideline
Brand Asset Folder including full logo pack, font sublicense/s if applicable & graphic elements
Canva Brand Kit setup on request
NOTE: Logos are supplied in SVG, PNG, and PDF formats. Colour palettes are supplied in HEX, RGB, and CMYK. Additional file formats are available on request and quoted separately. Pantone colour matching is confirmed directly with your chosen printer or supplier.
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4 to 6 weeks -
£5999
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When you are ready to take the brand further, you can add social media, stationery, print, digital collateral, or a website.
Our essential brand package
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Your brand strategy done with you:Step 01 | Online Consultation
Your package begins with a 30-minute strategy onboarding call. We introduce the Core to Clarity Framework, set up our collaborative workspace, and map out the best approach based on your strategy ‘deadline’.
Step 02 | 1:1 Text Support
A private pop-up support group, set up just for you and active for two weeks of your choice.
As you build out your brand strategy, use it to ask questions, pressure-test your thinking, and get feedback when you need it most.
If you prefer email communications, this can certainly be arranged.
Step 03 | You Get to Work
Your guided workspace walks you through 15 key brand decisions - everything you need to build a clear and considered brand strategy.
Inside, you’ll work through four core pillars:
1) Brand Foundations
2) Brand Differentiation
3) Brand Narrative
4) Brand Expression -
Step 01 | Creative Onboarding Call
Step 02 | Concept DevelopmentTwo concept mood boards including:
- Primary logo, wordmark & icon
- Brand colour palette
- Font combination and typesetting
- Supporting graphic element or brand pattern
- Conceptual application mock-ups
Step 03 | Concept Refinement
This package includes two free revisions to your chosen concept. -
Brand Strategy completed with 1:1 text support
Visual Identity Guide
Brand Asset Folder including full logo pack, font sublicense/s if applicable & graphic elements
Canva Brand Kit setup on request
NOTE: Logos are supplied in SVG, PNG, and PDF formats. Colour palettes are supplied in HEX, RGB, and CMYK. Additional file formats are available on request and quoted separately. Pantone colour matching is confirmed directly with your chosen printer or supplier.
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4 to 5 weeks
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£2499
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When you are ready to take the brand further, you can add social media, stationery, print, digital collateral, or a website.
Done in a day brand design intensive
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This package includes our DIY plug-and-play ‘Core to Clarity Framework’ template.This is the exact brand strategy system Upbrand uses with every 1:1 client.
Now available as a self-led workflow and workspace.
This guided resource walks you through 15 key brand decisions - everything you need to build a clear and considered brand strategy.
Inside, you’ll work through four core pillars:
1) Brand Foundations
2) Brand Differentiation
3) Brand Narrative
4) Brand Expression -
- Wordmark logo & icon
- Brand colour palette
- Font combination and typesetting
- Photography inspiration
- Conceptual application mock-ups
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Completed self-led Brand Strategy
Brand Identity Mood Board
Brand Asset Folder including x2 logo’s & font sublicense/s if applicable
Canva Brand Kit setup on request
NOTE: Your logo files are supplied in SVG, PNG, and PDF formats. Colour values are supplied in HEX. If you need additional file formats or print-specific colour codes such as CMYK or Pantone, these are quoted separately and may need to be confirmed with your chosen printer or supplier.
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Design Day Prep | Your Homework
We will request access to your brand strategy workspace and send over a short questionnaire, then ask you to put together a Pinterest mood board reflecting your colour palette, fonts and logo inspiration.
7am or 8am | Studio Day Kickoff Call
We start your design day with an early strategic creative call to review your questionnaire and Pinterest reference.
8am until 3pm | Creative Collaboration
We keep in touch all day making collaborative decisions around all five design deliverables (logo’s, colour palette, font combinations and photography inspiration)
3pm until 6pm | Brand Assets
By mid-afternoon, the collaborative decisions are done. The rest of the day is spent pulling everything together, building your Brand Mood Board as a working brand guideline, and exporting your complete brand kit so you leave with everything you need by that evening.
6pm | Handover
We will send you a handover video so you know how to access and download your new brand kit and brand guidelines.
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£999
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When you are ready to take the brand further, you can add social media, stationery, print, digital collateral, or a website.
Website Packages
Your website is where your brand meets the world. It should be worthy of what you have built.
01 Signature
02 Standard
03 Studio Day
Bespoke website development
Not every business fits a package. Some have grown past fixed scopes, standard structures, and assumed requirements.
If your offer is complex, your audience specific, and your ambition too considered to be contained by a preset brief, this is where you belong.
The Signature Website is built entirely around you. Platform, structure, content architecture, design. All of it scoped from scratch.
We work across Squarespace, WordPress, and Shopify and will always recommend what is most appropriate for your goals.
Get your custom quote by starting the conversation
Our essential website package
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Squarespace
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35 Panels:
Home page (8 panels)
About page (8 panels)
Services or sales page (12 panels)
Lead magnet page (2 panels)
Lead magnet success page 1 panel)
Contact page (2 panels)
404 page (1 panel)
Privacy policy page (1 panel)
This is an example sitemap, not a fixed one. Every website we build is scoped around the specific needs of the business, and yours will be agreed with you before the build begins.
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Includes:
- Website strategy call
- Personalised sitemap
- Copy guidelines
- Brand shoot plan (or stock image sourcing)
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Includes:
- 35 panel designs (as illustrated in the sitemap example above)
- Mobile optimisation
- Favicon design
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Includes:
- Basic SEO
- URL support
- Website testing
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Includes:
- Step-by-step Squarespace video instructions on how to manage, publish and maintain your site
- 2 weeks post handover email support
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2 to 4 weeks
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£2299
NOTE: URL and website hosting is not included
Our Platinum Squarespace Designer status means you benefit from an additional 25% off your annual hosting fee, over and above the 29% saving already included with an annual subscription.
See Squarespace pricing here - https://www.squarespace.com/pricing
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If you have more extensive website requirements, chat to us & we’ll tailor a package to suit your branding needs.
Website extensions include:
- Additional panels for more lengthly websites
- Copywriting
- Shop setup
- Members subscription area
- Course area
- Blog setup
- Third-party integration
- Newsletter template design
The above is quote on request
Done in a day website design intensive
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Squarespace
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15 Panels:
Business overview or a signature sales page (12 panels)
Newsletter/lead magnet sign up (1 panel)
Contact page (1 panel)
Privacy policy page (1 panel)
This is merely an example. Every website we build is scoped around the specific needs of the business, and yours will be agreed with you before the build begins.
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Includes:
- Website strategy call
- Personalised sitemap
- Copy guidelines
- Brand shoot plan (or stock image sourcing)
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Includes:
- 15 panel designs (as illustrated in the sitemap example above)
- Mobile optimisation
- Favicon design
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Includes:
- Basic SEO
- URL support
- Website testing
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Includes:
- Step-by-step Squarespace video instructions on how to manage, publish and maintain your site
- 2 weeks post handover email support
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1 week
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£1299
NOTE: URL and website hosting is not included
Our Platinum Squarespace Designer status means you benefit from an additional 25% off your annual hosting fee, over and above the 29% saving already included with an annual subscription.
See Squarespace pricing here - https://www.squarespace.com/pricing
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If you have more extensive website requirements, chat to us & we’ll tailor a package to suit your branding needs.
Website extensions include:
- Additional panels for more lengthly websites
- Copywriting
- Shop setup
- Members subscription area
- Course area
- Blog setup
- Third-party integration
- Newsletter template design
The above is quote on request
Brand and Website Bundles
Everything you need to launch with confidence.
01 Ultimate
02 Core
03 Sprint
Receive a gifted bundle bonus worth £600
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Includes:
Signature Brand package
PLUS the Standard Website package
PLUS £600 in studio credit, yours to put toward a website extension or print and digital collateral
Studio Credit Claim Example:
- Business card design
- Email signature
- Social media branding (Facebook or LinkedIn banner and Instagram highlight covers)
- 5 page lead magnet design or 10 slide presentation template
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8 to 10 weeks
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£8299
This bundle is worth £9000
Receive a gifted bundle bonus worth £300
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Includes:
Standard Brand package
PLUS the Standard Website package
PLUS £300 in studio credit, yours to put toward a website extension or print and digital collateral
Studio Credit Claim Example:
- Email signature
- Instagram branding (highlight covers and a Canva social media post template pack)
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8 weeks
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£4799
This bundle is worth £5100
Save £99 with a bundle
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Includes:
Studio Day brand package
PLUS Studio Day website package
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1 to 2 weeks
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£2150
Save £99
Ready when
you are
Whether you know exactly what you need or are still working it out, the next step is the same.
Book a free Discovery Call
Thirty minutes. No pitch. No obligation.
Tell us about your brand, where it stands now and what you want it to become. If the project feels like the right fit for both of us, a detailed proposal follows within 48 hours.