If coffee is the world’s second-most valuable commodity, your brand is the first

OUR — PROCESS

At Upbrand, we pride ourselves on a collaborative effort between client, strategist and perfectly picked design team to craft beautiful, timeless and story-rich brands — each built to stand out and make an impact.

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Building a brand and online presence from scratch OR rebranding an existing business can feel overwhelming.

To make things manageable and accessible, we have divided your ‘brand journey’ into six key phases. How fast or slow you decide to tackle each phase is entirely up to you, depending on your current circumstances, needs, and budget.

We are here to support you on your chosen path at a pace that feels good.

Every phase is an essential part of your brand journey

Here’s what each step entails when working with us…

pHASE — One

brand plan

This is where we *set the scene for your brand’s journey — mapping out the steps needed to build the brand you dream of tomorrow.

Here, we co-create your essential brand plan focused on the six key brand-building phases to give you clarity and confidence. This personalised and practical checklist will keep you focused and moving forward in all your brand-building efforts. This plan will be based on your business goals and accessible resources — time, budget, in-house skills, etc.

*think checklists, timelines, tools and appropriate solutions that are best aligned to where you are currently at and where you plan to be in the future

pHASE — TWO

brand discovery

This is your *brand strategy ‘workshopping’ phase — where you are tasked with establishing the foundation of your brand.

Here we help you understand your ten brand-building blocks and how to use our plug-and-play template successfully. You will also have access to a step-by-step toolkit and optional 1:1 support with Ange, your brand strategist, should you have any questions or need constructive feedback to complete your strategy confidently.

Your strategy blueprint is the key to our creative work when building your visual brand identity.

*get clarity on your brand-building blocks — vision, mission, values, purpose, position, persona, message, story and presence.

pHASE — three

brand design

After your brand strategy is complete — we waste no time and dive straight into your *brand identity development phase.

Here, we agonise over details and thoughtfully craft three beautiful conceptual brand boards that embody and celebrate your brand essence and story.

After you’ve had a day or two to let each of your brand concepts ‘brew a little,’ we'll move into the next chapter of our creative design process — refining your chosen ‘visual story’.

After we make your requested amendments and get everything perfect, we finalise your brand identity kit and style guidelines.

*your brand design — includes deliverables like fonts, logos, graphic elements & a colour palette curated for your brand

pHASE — four

brand application

Now for the rewarding part — creating your *brand experience.

This is where you see your brand ‘manifest’ or ‘come alive’ in the real — and virtual — world.

Based on the creative decisions made, we’ll roll out designs across your chosen platforms and as tangible assets. In this phase, every brand touch point needs to be considered and accounted for.

In a nutshell, brand application is just a technical term for branding everything you need to be discovered, create community, make sales, carry out a service, provide a product… and so on.

*think website, social media templates & business cards

pHASE — five

brand launch

It is time to make your grand entrance — this is where we can help you create a stunning *launch campaign

Whether you are a startup introducing yourself for the first time or an existing brand strategically repositioning yourself in the market, it is a smart move to consider a marketing strategy to create awareness, get people talking and inspire action.

Launches vary from brand to brand, depending on their goals.

*(re)introduce yourself to the world

pHASE — six

brand growth

As your business grows, so will your brand needs — at this point we invite you to unlock your *Upbrand inner-circle benefits.

Since no one knows your brand better than we do, we would love to continue the journey as your trusted outsourced ‘in-house’ design team. We’re invested in your success and are 100% committed to supporting our clients no matter the circumstance — on an ad hoc project-by-project basis or monthly subscription to permanently have us ‘in your pocket’.

Either way, we are here to help you grow your brand in a way that feels good.

*access exclusive vip hourly rates & monthly design subscriptions

  • word on the street

    The whole team at Upbrand have turned my vision into reality and I fully trust them with every decision and every suggestion.

    K I M B E R L E Y
    G A L L A G H E R

  • word on the street

    I loved the ethics and process behind the branding process which really helped me get very very clear and focussed on my messaging.

    A L I
    M O R T I M E R

  • word on the street

    Collaborating with Upbrand has been an incredible journey. From the initial concept stage to the final execution, the process of turning my business ideas into reality has been truly remarkable.

    L O U I S E
    P I N O N

  • word on the street

    The whole process really helped me think about my brand identity in an easy, step-by-step way. I am so grateful for their support, creativity and commitment to my little business!

    K A T I E
    B O W E R S

  • word on the street

    You are next level awesomeness!!!!!! It’s been an absolute pleasure and you’ve made something that could have been complicated so easy.

    E M M A
    H A R R I S O N

  • word on the street

    You could see my vision 1000% more clearly than I could and even talked me down when I had a last minute wobble. I'll forever be grateful!

    V E R I T Y
    B E N N E T T

  • word on the street

    I was literally too emotional to speak when she delivered the final branding and couldn't be happier.

    H E L E N
    T H A C K E R

  • word on the street

    Her thoughtful, collaborative and personal approach has authentically brought my personality and professional ability to life.

    H E T T Y
    A L T O N

  • word on the street

    There is literally no one I trust more when it comes to my branding. I found the process fascinating and loved seeing my recent personal rebrand come together.

    C A R L Y
    M E Y E R S

  • word on the street

    I could do this over and over again. Investing in my brand was one of my best decisions to date.

    Z A R A
    R U M S E Y

Let’s — collab? 

we’ve curated a range of packages to suit every business and budget

So whether you’re just starting or scaling up, take your pick from simple design strats and one-page-websites to tailored branding and a *spoonful of sugar.

*all of our packages can include add-ons, depending on your needs

it’s on us

coffee?

when you’re ready to elevate your business and boost your brand authority

Book a free thirty-minute *virtual coffee date with us to get your custom quote today. 


*that way you’ll see if we’re your kinda ‘cuppa’