our process

At Upbrand, we pride ourselves on a collaborative effort between client, strategist and perfectly picked design team to craft beautiful, timeless and story-rich brands — each built to stand out and make an impact.

we — understand

building from scratch OR rebranding an existing business can feel overwhelming

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To make things manageable and accessible, we have divided your ‘brand journey’ into eight key phases. How fast or slow you decide to tackle each phase is entirely up to you, depending on your current circumstances needs, and budget.

We are here to support you on your chosen path at a pace that feels good.

every phase is an essential part of your brand journey

Here’s what each step entails when working with us…

pHASE — One

brand alignment

We always kick things off with a one-on-one discovery call.

This isn’t just an intro — it’s where we check for chemistry, and creative potential. We dig into your vision, business goals and what makes your brand tick.

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And yes, we’re a little picky — we only take on projects where the fit feels right and when we know we can bring serious value to the table.

because your success is our success

and we’re in it to build something brilliant.

pHASE — two

brand plan

Turning conversation into action.

This is your onboarding session where we lock in deliverables, timelines and project milestones. You’ll walk away with a detailed roadmap for your brand’s creative rollout.

pHASE — three

brand discovery

Welcome to your *brand strategy ‘workshopping’ phase — where you are tasked with establishing the foundation of your brand.

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Here we help you understand and finalise your ten strategic brand-building blocks. This step gives us the clarity we need to make smart creative decisions later.

*think vision, mission, values, purpose, position, competitors, persona, voice, message, story and presence.

This may seem like a lot but it is the secret ingredient in unlocking your brand’s unique awesome-sauce.

pHASE — four

brand craft

After your brand strategy is complete — this is where the *brand identity development phase begins.

A real labour of love where we ‘sweat the small stuff’ and thoughtfully craft beautiful conceptual brand boards that embody and celebrate your brand essence and story.

*your brand design — includes deliverables like fonts, logos, graphic elements & a colour palette curated for your brand

pHASE — five

brand refinement

Design isn’t done in isolation.

Together we workshop feedback to polish, finesse and finalise. This is where good ideas get sharper and great ideas shine.

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After we make your requested amendments and get everything perfect, we finalise your brand identity kit and style guidelines.

pHASE — six

brand application

Now we roll it all out.

From brand assets and social media Canva templates to Squarespace builds and beyond — this is where your brand finally comes alive and gets to work.

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It’s about taking your brand identity to create your businesses brand touch points and experiences.

see your brand ‘manifest’ in the real — and virtual — world

pHASE — seven

brand delivery

Your brand assets arrive neatly packaged, perfectly prepped, and ready to launch into the world.

No messy folders, no ‘where’s that file?’ moments.

We love a seamless handover.

pHASE — eight

brand growth

This isn’t goodbye.

As your business evolves, we’re still here — ready with design support, strategic thinking and the same creative energy you loved from the start.

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Since no one knows your brand better than we do, we would love to continue the journey as your trusted outsourced ‘in-house’ design team. We’re invested in your success and are committed to supporting our clients on either an ad hoc project-by-project basis at VIP hourly rates or unlock a design subscription to have us in your pocket every month.

either — way

we are here to help you grow your brand in a way that feels good

Let’s — collab? 

we’ve curated a range of packages to suit every business and budget

So whether you’re just starting or scaling up, take your pick from simple design strats or one-page-websites to tailored branding packages with optional bolt-on’s

  • word on the street

    The whole team at Upbrand have turned my vision into reality and I fully trust them with every decision and every suggestion.

    K I M B E R L E Y
    G A L L A G H E R

  • word on the street

    I loved the ethics and process behind the branding process which really helped me get very very clear and focussed on my messaging.

    A L I
    M O R T I M E R

  • word on the street

    Collaborating with Upbrand has been an incredible journey. From the initial concept stage to the final execution, the process of turning my business ideas into reality has been truly remarkable.

    L O U I S E
    P I N O N

  • word on the street

    The whole process really helped me think about my brand identity in an easy, step-by-step way. I am so grateful for their support, creativity and commitment to my little business!

    K A T I E
    B O W E R S

  • word on the street

    You are next level awesomeness!!!!!! It’s been an absolute pleasure and you’ve made something that could have been complicated so easy.

    E M M A
    H A R R I S O N

  • word on the street

    You could see my vision 1000% more clearly than I could and even talked me down when I had a last minute wobble. I'll forever be grateful!

    V E R I T Y
    B E N N E T T

  • word on the street

    I was literally too emotional to speak when she delivered the final branding and couldn't be happier.

    H E L E N
    T H A C K E R

  • word on the street

    Her thoughtful, collaborative and personal approach has authentically brought my personality and professional ability to life.

    H E T T Y
    A L T O N

  • word on the street

    There is literally no one I trust more when it comes to my branding. I found the process fascinating and loved seeing my recent personal rebrand come together.

    C A R L Y
    M E Y E R S

  • word on the street

    I could do this over and over again. Investing in my brand was one of my best decisions to date.

    Z A R A
    R U M S E Y

ready to upbrand your business?

Book a free, zero-pressure brand discovery call — let’s figure out what you need, and how to get you there.