PROJECT SCOPE
Brand Strategy, Brand Identity & Collateral
Location - London, UK
Soul-Led Energetics
Wealth and Abundance
Authentic and Aspirational
CLIENT OBJECTIVE
Build a brand that positions wealth as more than money, focusing on quality of lifestyle, freedom, and growth.
The identity needed to balance the literal ‘millions’ in the name with a more expansive, soul-led message that could hold space for energetics, chakras and inner work in business, while still feeling aspirational and inclusive.
OUR CREATIVE DIRECTION
We centred the creative around wealth and abundance in its widest sense, using typography and a palm icon to bring in a feeling of paradise, freedom, and growth. The palm tree helped soften the literalism of the name and grounded the brand in lifestyle-led prosperity, while the wordmark stayed clean and assured to keep the overall feel authentic and aspirational rather than flashy or ‘money’ focused.
Colour was kept intentionally grounded and trustworthy, led by a darker green chosen for its association with security and wealth, then balanced with warm, sandy neutrals to introduce a soft, muted richness without leaning on obvious gold tropes. A more expansive secondary palette was created to mirror nature’s shifting tones through the seasons, while also nodding to the colour spectrum associated with the seven chakras.
Throughout, the supporting visuals were treated as central to the identity, with photography and stock imagery considered just as important as the branding itself in bringing the brand world to life.
KIND WORDS
They are thoughtful, intuitive, deeply invested, and genuinely care about the people and brands they support
I have never felt rushed or boxed in. Instead, I have felt listened to, understood, and guided with real clarity and care. Their creative eye, professionalism, and ability to translate ideas into something tangible is exceptional. Working with them feels like a true collaboration, not a transaction.
Teresa Brown
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